Video has become one of the most powerful tools in the marketing arsenal of companies. But video alone is no longer enough – recipients expect something more: authenticity, regularity and valuable content. That is why videocasts, or video podcasts published on YouTube, are gaining popularity among companies from various industries and regions. We have collected the latest and most inspiring examples of how videocasts are becoming a driving force for brand development – and how they can help your company too.

HubSpot YouTube Network: Education and Subscriptions Jump

Industry: SaaS / CRM

Format: Dedicated videocasts on the HubSpot YouTube Network, including "Influence to Income" and "Learn Data Analytics"

Effects:

• +450% Subscriptions in 17 Months on HubSpot Academy
• The Hustle channel gets over 400,000 organic views per month
• Increased user loyalty and brand perception as an expert